Harry's Homework
Homework - What we know so far.
First of all, we covered media forms also known as sectors texts and industries. There are many different media forms these consist of the following social media, radio, advertisement, television, films, music and many other forms on the internet. Secondly, we went over the stages of production whilst creating a piece of media these consist of; pre-production, production and post-production, post-production is also known as editing. Next, we covered genre, genre relates to everything to do with media in general if it is a media form it has a genre. There are many different genres and there are also many sub-genres and hybrid genres. A sub-genre is a subdivision of a genre so, for example, fiction and non-fiction are two different genres whereas suspense fiction is a sub-genre. A hybrid genre is a cross or a mix of two genres. Iconography also helps the audience sometimes define the genre of the film because some objects may be linked to certain genres, for example, a dagger could be linked to a horror movie. Then we started to look at intertextuality this is where to big Tv shows or films cross over to create references in each of the media forms. this can be seen when Family Guy and the Simpsons do a crossover episode this is also done for publicity and promotion because if the audience is fans of one show the crossover episode may help the audience also become fans of the other media form. We also looked at parodies, this is mainly done to pay homage to the original media form. We also had a look at why and what reasons record labels want to promote their new media. This is mainly done to promote either the artist, the genre or the record label but this can also be done to indirectly promote a "way of living" and a "way of thinking". Next, we had a look at 6 major record labels between 1988 to1999 these consisted of Warner music group, EMI, Sony Music, BMG, Universal music group, and Polygram. These record labels are still the most popular today but a newer record label has also risen to one of the major record labels and is known as Independent labels. Next, we studied codes and conventions of popular music videos. codes and conventions are what people would expect to see in that genre of the music video for example in a rap/hip-hop music video it wouldn't be a surprise if you saw materialistic items and lots of money or in a love song, you would see lots of romantic scenes. We also covered stereotypes and counter-types a stereotype is an assumption about a certain type of people, for example, different races or genders, sexuality etc. There can be positive and negative stereotypes, for example, a negative stereotype is that "all black people are criminals" this is a negative stereotype because it is not a true fact but is just something that people associate with a certain kind of people. A positive stereotype could be that "The French are good cooks". This is seen as a positive stereotype because it is not shaming or being rude about the type of people. A counter-type is when people go against the stereotype for an example "all religious people are kind". This is what I have learned so far and hope to learn more.
Purpose of music video Assignment 1. Sean Moynehan 8/11/18
Introduction
In this assignment, I will be talking about the purpose of music videos. Music videos have many different meanings and morals. In the first part of my assignment, I will be talking about how people consume music videos nowadays and how this has changed over the past years. Next, I will be talking about how music videos increase the income for record labels and some artist who own their own record company. Finally, I will be talking about how these music videos promote things such as the song itself, the artist, the album and the record labels.
"This timeline shows the share of the US population who have used YouTube to watch music videos or listen to music as of February 2017, by the occurrence. During the survey, it was found that 68 per cent of the total U.S. population had used the video portal to watch music videos or listen to music."
How are music videos consumed?
Music videos can be consumed and viewed in many different ways including things like MTV and YouTube being the main sources as of today. According to a post on linked in.com by Gregg Cannizzaro in 2016. YouTube music, Yahoo music, Vimeo, Myspace, MTV, Metro-lyrics and veto are the most popular music video streaming services in the world. The Box, MTV, and 4 Music were the main way to watch music videos before YouTube was invented. Over the last 5 years most people illegally download music videos also known a piracy crimes to their phones via illegal YouTube downloader apps they do this to avoid adverts and to be able to listen to music offline for free.
How do music videos increase the income for record labels?
Music videos increase the income for record labels because they promote the record label in the music video this helps the record label develop a popularity and a following this will help increase income because more up and coming artists are more likely to work for a more well-known record label, therefore, increasing the income. But there are many artists that own their own record labels for example Kanye West and his record label GOOD Music and therefore directly benefit from the all the money made after the song and music videos are released.
How do music videos promote a particular song?
Music Videos help to promote the song by showing a way to dance to the song or a story behind the words but could also be to reach out to a bigger audience and to grab peoples attention and get them interested in the content. Music videos promote the song which intern promotes the album. The Music video can also help to promote a particular song by having fans of the director that would want to watch the music video because and intern promoting the song.
How do music videos promote the album?
Music videos are used to promote the album by the artist's image within the video to attempt to get people to buy the whole album by making the main music video of the album very good so people will buy the album. Music videos promote the artist and the album which intern promotes the song. The music video may even contain images to promote the album.
How do music videos promote the artist?
Music videos are used to promote the artist by showing the artists talents weather this is the artists dance routines or promoting the artist in a way where the artist is seen to be showing off or "flexing" because it helps to positively boost there public image. The music video is also used to promote the artist by making the artist seem exciting and intern promote the artists image.
How do music videos promote a synergy?
Music videos can promote other sectors of media for example "Happy" is a song by Pharrell Williams that promotes the film "despicable me 2" by having characters from the movie dancing in the background of the music video.
"Synergy is where two or more forms of media combine to make a promotional video. Many songs are featured in certain films but a lot of music videos contain scenes from a film because it was featured in the original film."
bibliography
Semiotics Homework
1. The two linguistic philosophers that semiotics is developed from are De Saussure and Piecre.
2. A French "Structuralist" Roland Barthes developed the idea of semiotics more recently in the 1960s.
3. Describing the text is called denotation.
Myths and association is called connotation.
4. The quest at the heart of semiotics shows that their can be many different meanings to the same piece of media because it just depends how the audience interpret the media text.
6. polysemic (open texts)
7.Popular and mass culture e.g. mass media texts are known as Closed texts.
8.
"This timeline shows the share of the US population who have used YouTube to watch music videos or listen to music as of February 2017, by the occurrence. During the survey, it was found that 68 per cent of the total U.S. population had used the video portal to watch music videos or listen to music."
How are music videos consumed?
Music videos can be consumed and viewed in many different ways including things like MTV and YouTube being the main sources as of today. According to a post on linked in.com by Gregg Cannizzaro in 2016. YouTube music, Yahoo music, Vimeo, Myspace, MTV, Metro-lyrics and veto are the most popular music video streaming services in the world. The Box, MTV, and 4 Music were the main way to watch music videos before YouTube was invented. Over the last 5 years most people illegally download music videos also known a piracy crimes to their phones via illegal YouTube downloader apps they do this to avoid adverts and to be able to listen to music offline for free.
How do music videos increase the income for record labels?
Music videos increase the income for record labels because they promote the record label in the music video this helps the record label develop a popularity and a following this will help increase income because more up and coming artists are more likely to work for a more well-known record label, therefore, increasing the income. But there are many artists that own their own record labels for example Kanye West and his record label GOOD Music and therefore directly benefit from the all the money made after the song and music videos are released.
How do music videos promote a particular song?
Music Videos help to promote the song by showing a way to dance to the song or a story behind the words but could also be to reach out to a bigger audience and to grab peoples attention and get them interested in the content. Music videos promote the song which intern promotes the album. The Music video can also help to promote a particular song by having fans of the director that would want to watch the music video because and intern promoting the song.
How do music videos promote the album?
Music videos are used to promote the album by the artist's image within the video to attempt to get people to buy the whole album by making the main music video of the album very good so people will buy the album. Music videos promote the artist and the album which intern promotes the song. The music video may even contain images to promote the album.
How do music videos promote the artist?
Music videos are used to promote the artist by showing the artists talents weather this is the artists dance routines or promoting the artist in a way where the artist is seen to be showing off or "flexing" because it helps to positively boost there public image. The music video is also used to promote the artist by making the artist seem exciting and intern promote the artists image.
How do music videos promote a synergy?
Music videos can promote other sectors of media for example "Happy" is a song by Pharrell Williams that promotes the film "despicable me 2" by having characters from the movie dancing in the background of the music video.
"Synergy is where two or more forms of media combine to make a promotional video. Many songs are featured in certain films but a lot of music videos contain scenes from a film because it was featured in the original film."
bibliography
| Article title: | Synergy |
| Website title: | Music Videos |
| URL: | http://music--videos.weebly.com/purposes/synergy |
Authors: Unknown- Publisher: Unknown
- Publication date: 3/4/2014
| Article title: | Top 10 FREE Online Streaming Sites for Music Videos |
| Website title: | GoindieTV |
| URL: | https://www.linkedin.com/pulse/top-10-free-online-streaming-sites-music-videos-gregg-cannizzaro |
Authors: Gregg Cannizzaro- Publisher: Unknown
- Publication date: 17/04/2016
Semiotics Homework
1. The two linguistic philosophers that semiotics is developed from are De Saussure and Piecre.
2. A French "Structuralist" Roland Barthes developed the idea of semiotics more recently in the 1960s.
3. Describing the text is called denotation.
Myths and association is called connotation.
4. The quest at the heart of semiotics shows that their can be many different meanings to the same piece of media because it just depends how the audience interpret the media text.
6. polysemic (open texts)
7.Popular and mass culture e.g. mass media texts are known as Closed texts.
8.
- anchorage where words, captions or logos are used to direct a reader towards a particular meaning.
9.
- preferred meaning is when a text prefers one particular meaning. These can be a result of media producers agendas and assumptions.
10.
- Define Stuart Hall’s THREE main types of audience decoding.
- A. DOMINANT - when the reader accepts the full preferred reading offered by the text.
- B. NEGOTIATED - where the content of the message is adapted to fit the specific social condition of the reader to produce a new meaning. i.e. middle class women may respond to advert portraying female as a sex object as OK but not for me, she may have other ideas on how to assert her independence/control.
- C. OPPOSITIONAL - where the dominant reading is contested and a reading which opposes it is produced. i.e. feminist may see the same image as degrading to all women and exploitative.
11.
- How media texts speak to an audience is known as mode of address.
12. In film study some writers have argued that the dominant Hollywood perspective is male. Camera
shots and editing combine to represent women as objects of the controlling male gaze. The audience
are stitched in to ‘sexist’ positions as though they are ‘natural’ ways of perceiving reality.
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