Media

Radio Advertising Analysis                         Sean Moynehan In this report, I am going to be talking about advertising styles including shock and humour. factual information about the adverts, The message that the advert sends across, The structure and purpose of the advert, The use of sound bed and voiceover within the advertisement. I will also be talking about persuasive techniques and the regulation that is on the advert from sources like Ofcom and the ASA. http://mp3.radio-ads.co.uk/AdFinder/Ford%20Fiesta.mp3 Ford Fiesta Zetec blue advert is a humour/factual advert. The advert fits for a car style advert. Features two celebrity guest Robert Webb and David Mitchell The advert is successful because it's funny. As David is describing the new features of the ford fiesta Robert is making up things about his new car that is obviously not real. The target audience is for people who drive so it makes sense that the advert is on the radio in the car. The message o